Lanark County Paramedic Service Unveils New Crest During National Paramedic Services Week
May 20, 2025
New design reflects LCPS’s growth,
community roots, and 25-year evolution in paramedicine
Montague, Ontario – As part of Paramedic Services
Week (May 18–24), the Lanark County Paramedic Service (LCPS) has
officially unveiled a new crest and refreshed visual identity — a powerful
symbol of the Service’s 25-year journey from emergency responder to integrated,
community-based healthcare provider.
Designed in collaboration with Perth-based artist Jaana
Brett, the new crest captures the evolution of modern paramedicine while
honouring LCPS’s deep connection to the communities it serves.
“This crest tells the story of who we are and how far we’ve
come,” said LCPS Chief Travis Mellema. “Over the past 25 years, paramedicine
has grown into a deeply respected, community-centred profession. This new
visual identity reflects that evolution, and our continued commitment to
serving the people of Lanark County with compassion, skill, and integrity.”
The crest incorporates several meaningful elements:
· The Star of Life, symbolizing the
complete emergency care process
· A nine-point maple leaf, representing the
nine municipalities LCPS serves
· The Rod of Asclepius, an emblem of
healing and medical care
· Wings, evoking speed, urgency, and
protection
· A wreath of maple leaves, signifying
collaboration and wraparound care
The word “Paramedic” is now more prominently featured
— a deliberate shift to honour the profession and move away from outdated
terminology like “ambulance service.” Red and blue tones connect the crest to
both Canada and Lanark County, while reinforcing themes of trust, professionalism,
and service.
“Paramedics play a critical role in community health — far
beyond what most people see,” said Brad Harrington, President & CEO of the
Mississippi River Health Alliance (MRHA). “This new crest honours that
evolution and reaffirms LCPS’s place as a leader in community-based healthcare
delivery.”
The unveiling is part of a week-long recognition of Paramedic
Services Week, a national campaign celebrating the essential work
paramedics do in emergency care, preventative health, and community outreach.
This year’s theme — “We Care. For Everyone.” — reflects the values that
continue to guide LCPS’s work every day.
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Media Contact:
Caitlin O’Hara, Communications Lead
Mississippi River Health Alliance
613-621-9638
caohara@mrha.ca
About Lanark County Paramedic Service
Lanark County Paramedic Service (LCPS) provides
essential pre-hospital emergency medical care to residents and visitors across
Lanark County. Operating 24 hours a day, 7 days a week, LCPS paramedics are the
first point of contact for many in emergency situations, responding to a wide
range of medical and trauma-related calls. With a strong commitment to
innovation, professionalism, and community partnerships, LCPS is dedicated to
enhancing the health and safety of the region. For more information, visit www.lanarkcountyparamedicservice.ca.
About
the Mississippi River Health Alliance (MRHA)
The Mississippi River Health Alliance (MRHA) was
formed in 2016 to formalize and strengthen collaboration between the Almonte
General Hospital Corporation—which includes Almonte General Hospital (AGH),
Fairview Manor (FVM), and the Lanark County Paramedic Service (LCPS)—and the
Carleton Place & District Memorial Hospital Corporation (CPDMH). This
partnership delivers seamless, high-quality healthcare that addresses the
evolving needs of local communities. Together, the MRHA is building an
integrated healthcare system that provides comprehensive care close to home,
enhancing access and improving health outcomes throughout the region. For more
information visit www.MRHA.ca.